Streaming / APP REPORT

Netflix

Netflix records service activity, including viewing and searches; people sharing an account may see profile information.

Reviewed 2026-11-13Scope Consumer Netflix; terms, ad features and rights vary by plan and region. Provider statements, not an independent behavioral audit.

THE DETAILS

What the documents say

These findings summarize published documents, not independently observed data practices.

Viewing data

Netflix says it collects viewing and gaming history, search queries and other interactions.

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Netflix can record what you watch, play and search for.

Advertising data

Netflix says it collects information about ads you interact with, device identifiers and information from advertising companies, including inferred interests. Behavioral ad use follows your preferences.

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Information about ads and your likely interests can help Netflix choose ads, subject to your preferences.

Shared profiles

Netflix says people with account access can navigate to profiles and their information; a profile lock can restrict streaming access.

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Other people using your account may be able to see information in your profile, although you can add a profile lock.