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Social video / APP REPORT

TikTok

TikTok's US policy describes collecting content and activity information for features, recommendations and advertising.

Reviewed 2026-11-13Scope US policy and US terms; other regions may have different operators, policies, rights and settings. Provider statements, not an independent behavioral audit.

THE DETAILS

What the documents say

These findings summarize published documents, not independently observed data practices.

01

Before posting

The US policy says TikTok may collect user content through pre-uploading during creation, import or upload, even if you do not save or publish it.

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A video you start making or uploading may reach TikTok even if you never post or save it.

02

Outside activity

TikTok says advertising partners may provide information about activity elsewhere, including through tools integrated into their websites and apps.

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Things you do on other websites or apps may be shared with TikTok by advertising partners.

03

Terms

The US terms say you own your content as between you and TikTok's US operator and grant it a license for purposes including operating and improving the platform.

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Your content remains yours as between you and TikTok's US operator, but you give it permission to use that content to run and improve TikTok.