Video / APP REPORT
YouTube uses activity and other information to personalize the service.
THE DETAILS
These findings summarize published documents, not independently observed data practices.
YouTube says search and watch history can inform recommendations and ads. You can view or delete this activity and manage what is saved.
Read the sourceThe videos you watch and searches you make can shape what YouTube recommends and the ads you see.
YouTube says deleting a channel removes its content but not the Google Account. Associated data such as watch time remains in aggregate reports without attribution to the deleted channel.
Read the sourceClosing your YouTube channel does not close your Google Account or remove anonymous totals from reports.
YouTube's terms say you retain ownership of content but grant YouTube a license to use it in connection with the service and its business.
Read the sourceYou still own your videos, but you let YouTube use them for its service and business.